Your homeland, proud of you

The leading Saudi restaurant chain in the “romantic” cuisine sector since 1997, known for offering traditional dishes in a comfortable family-friendly atmosphere, wondered how it would celebrate its love for the nation on its 88th National Day. At Meshbak, we answered this question with a unique creative idea, telling the story from the perspective of the homeland itself, not just its people.

Work strategy:

The concept of the homeland is vast, and its love is not confined to one form; each of us expresses it in our own unique way, through words and actions. But what if the speaker was the homeland itself? What would it say to us? From this idea, Meshbak embarked on a creative journey, allowing the homeland to express its love and pride in us by recounting our achievements and heroism.

Framework:

• Creative Concept & Messaging: Developing a compelling idea and impactful message.
• Scriptwriting & Scene Design: Building engaging scripts & visuals.
• Technical & Art Direction: Shaping the overall approach to ensure alignment with creative and strategic goals.
• Music & Sound Selection: amplifying emotional connection.
• Photography & Production: Executing high-quality visuals & production to deliver a memorable campaign.