Your family is bigger than you think!

When you think of family, it’s often your parents and siblings that come to mind, sometimes extending to relatives and close blood ties. But what about the family of HOME? In Saudi Arabia, no matter what challenges you face or help you need, there’s always someone by your side. This sense of generosity and solidarity is ingrained in Saudi culture from a young age, making the concept of “family” here far broader than expected.

As Burgerizzr’s creative partner for the National Day campaign, we aimed to highlight these noble qualities of Saudi society—chivalry, generosity, and support—as core values that define its people. These values have left an enduring impact on both residents and visitors alike.The challenge lay in capturing the true essence of Saudi chivalry, which varies in different everyday situations. With only two minutes to work with, we had to select the most impactful moments, portraying them authentically and emotionally to ensure the audience truly felt the heart of Saudi hospitality.

Work strategy:

The creative team started by developing a compelling idea and defining its core message. From there, we laid the groundwork for the promotional video, setting the artistic direction, writing the script, and selecting the cast. Once the vision was clear, we moved into production, collaborating with a trusted production company while Meshbak’s team oversaw and managed every step, ensuring seamless execution until the final product.

Framework:

• Creative Concept & Messaging: Developing a compelling idea and impactful message.
• Scriptwriting & Scene Design: Building engaging scripts & visuals.
• Technical & Art Direction: Shaping the overall approach to ensure alignment with creative and strategic goals.
• Music & Sound Selection: amplifying emotional connection.
• Photography & Production: Executing high-quality visuals & production to deliver a memorable campaign.