You can grow!

The Social Development Bank developed the “Ofoq” product to finance established businesses in vital sectors with economic potential, offering funding of up to 10 million Riyals. In collaboration with Meshbak, we came up with a creative idea to launch the product by developing a TV commercial and publishing it across various digital and television platforms to highlight the real impact of benefiting from ofoq’s financing.

Work strategy:

We developed a creative idea that reflects the vital role of the Social Development Bank in empowering individuals and supporting the growth of their businesses. Inspired by the campaign slogan (You Can Grow), the idea focused on illustrating the impact of financing in turning ambition into reality through inspiring stories of growth and success across various sectors.

We began with in-depth research on the target audience for the “Afaq” product to create authentic and relatable characters. Then, we moved on to writing scripts that highlight the aspirations of beneficiaries and how the bank helped them overcome challenges and achieve their goals. This vision was then translated into a creative video in collaboration with our production partner, reflecting the human essence of the campaign and connecting with the audience in an impactful and relatable way.The campaign was complemented by the development of innovative digital content for social media platforms, acting as a key support for the advertisement, amplifying the message, and showcasing the bank’s ability to create real change in the lives of beneficiaries.

Framework:

• Creative Concept & Messaging: Developing a compelling idea and impactful message.
• Scriptwriting & Scene Design: Building engaging scripts & visuals.
• Technical & Art Direction: Shaping the overall approach to ensure alignment with creative and strategic goals.
• Music & Sound Selection: amplifying emotional connection.
• Photography & Production: Executing high-quality visuals & production to deliver a memorable campaign.