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Branding & Visual Identity

JAZADCO

Wider horizons

JAZADCO holds a broad vision and a forward-thinking approach towards growth and diversification. Originally starting in a few areas, the company expanded significantly to encompass several vital sectors, including aquaculture, agriculture, and real estate. JAZADCO is committed to optimizing its resources and continuously exploring new investment opportunities to bolster its financial strength and add value to its portfolio. With great achievements already in place, the company’s ambition is relentless, pushing it to expand further into new sectors with significant potential.

The company venturing into new investment sectors, its existing identity no longer aligns with its evolving direction. The old identity, designed for specific industries, no longer represents the company’s broadened scope and modern approach. Alongside administrative shifts within the company, the desire to explore new investment horizons prompted the need for a fresh, dynamic identity.

Work strategy:

The team began by developing a strategic approach to define the company’s new personality, selecting the right terminology and communication methods. Afterward, several visual identity options were explored to reflect this new direction. The team also created a comprehensive identity guide, ensuring consistent application across all digital and print platforms. This thorough process guaranteed the correct implementation of the updated identity, aligning with JAZADCO’s expanded vision and ambitions.

Framework:

  • Brand Strategy: Collaborated with key stakeholders to gather insights and shape a clear brand direction that aligns with the company’s goals.
  • Brand Identity design: Created the design concept for the brand’s visual identity, ensuring it reflects the core values and market positioning.
  • Print and Digital Applications: ensuring it performs effectively across various channels and touchpoints.
  • Brand Guidelines: Compiled all design elements, usage rules, and guidelines into an Identity Guide.
  • Company Profile: Developed the company profile according to the new brand.
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Work strategy:

The team began by developing a strategic approach to define the company’s new personality, selecting the right terminology and communication methods. Afterward, several visual identity options were explored to reflect this new direction. The team also created a comprehensive identity guide, ensuring consistent application across all digital and print platforms. This thorough process guaranteed the correct implementation of the updated identity, aligning with JAZADCO’s expanded vision and ambitions.

Framework:

  • Brand Strategy: Collaborated with key stakeholders to gather insights and shape a clear brand direction that aligns with the company’s goals.
  • Brand Identity design: Created the design concept for the brand’s visual identity, ensuring it reflects the core values and market positioning.
  • Print and Digital Applications: ensuring it performs effectively across various channels and touchpoints.
  • Brand Guidelines: Compiled all design elements, usage rules, and guidelines into an Identity Guide.
  • Company Profile: Developed the company profile according to the new brand.