We invest in people

Patriotism is more than flag-waving; it’s about investing in people and empowering them to shape the nation’s future. The Public Investment Fund (PIF) honors this legacy by fostering Saudi talent to carry forward the achievements of our ancestors.As we mark the Saudi 90th National Day, how can PIF showcase its dedication to this mission? What core values align with its vision, and how can the campaign stand out in a vibrant season like National Day? This is the moment to inspire, connect, and lead with purpose.

Work Strategy:
At #Meshbak, we embraced the vision of the Public Investment Fund, showcasing that investing in people is the cornerstone of every thriving civilization. This powerful message celebrates the Saudi citizen as the driving force behind national progress and prosperity.Under the slogan, “We invest in you and for you because you are the present and future of the nation,” the campaign highlights the transformative impact of empowering individuals to shape a brighter future for the homeland.

Framework:
Creative Concept & Messaging: Developing a compelling idea and impactful message.
Scriptwriting & Scene Design: Building engaging scripts & visuals.
Technical & Art Direction: Shaping the overall approach to ensure alignment with creative and strategic goals.
Music & Sound Selection: amplifying emotional connection.
Photography & Production: Executing high-quality visuals & production to deliver a memorable campaign.