Theeb made it!

Have you ever imagined a Saudi Arabia filled with electric cars? With Theeb, that vision is now a reality. As a forward-thinking company, Theeb consistently introduces industry innovations, aligning with Saudi Arabia’s ambitious vision for the future.

At Meshbak, we are excited to partner with Theeb in this groundbreaking moment by creating the TVC creative direction to announce the launch of the first fleet of Lucid Air electric cars. The challenge lies in educating the audience about Lucid Air’s powerful features and overcoming their status quo bias, which may hinder their willingness to embrace the new experience of driving an electric car.

Strategy:

To craft the strategy and creative direction, the Meshbak team began with in-depth research, discovering and analyzing the target audience. This informed the development of the creative concept, including the campaign name and TVC scenario. We then oversaw every stage of production to ensure seamless execution. The result? The TVC garnered 2.5 million views across social media platforms, making a significant impact.

Framework:

• Creative Concept & Messaging: Developing a compelling idea and impactful message.
• Scriptwriting & Scene Design: Building engaging scripts & visuals.
• Technical & Art Direction: Shaping the overall approach to ensure alignment with creative and strategic goals.
• Music & Sound Selection: amplifying emotional connection.
• Photography & Production: Executing high-quality visuals & production to deliver a memorable campaign.