Sinad
Reviving the world through investment
Sinad, formerly known as Asir Trading and Tourism Company” launched in 1977 with a confident journey and a series of leaps across various fields, including trade, industry, tourism, real estate, and contracting, becoming a driving force for economic growth in the Kingdom. From this success, the company set its sights on a bigger horizon. Our role at Meshbak as a creative partner was to document this success by developing its visual identity to align with its new horizon.
Work strategy:
The visual identity is a living reflection of the company’s spirit and ambitions, a silent language that expresses its essence and connects it to its audience. By exploring new dimensions, we at Meshbak developed an innovative identity under the name “Sanad,” inspired by the strength of support and trust that distinguishes the company in its sector. The new logo boldly and simply expresses the company’s vision. We began by developing a comprehensive identity strategy that reflects the company’s vision and future aspirations while preserving its core values. This strategy laid the foundation for the new visual identity design process, where elements were crafted to express the company’s essence in an innovative and dynamic way. The visual identity was designed to be creative and inclusive of the company’s new activities, seamlessly integrating into various applications and fields. This identity is not just a visual update but a strategic step that strengthens the presence and lays the groundwork for a brighter vision, deeply rooted in the company’s values and close to the aspirations of its clients.
Framework:
- Brand Strategy: Collaborated with key stakeholders to gather insights and shape a clear brand direction that aligns with the company’s goals.
- Brand Name: Created a new brand name reflecting the company’s core values
- Brand Identity design: Created the design concept for the brand’s visual identity, ensuring it reflects the core values and market positioning.
- Print and Digital Applications: ensuring it performs effectively across various channels and touchpoints.
- Brand Guidelines: Compiled all design elements, usage rules, and guidelines into an Identity Guide.
- Company Profile: Developed the company profile according to the new brand.
Work strategy:
The visual identity is a living reflection of the company’s spirit and ambitions, a silent language that expresses its essence and connects it to its audience. By exploring new dimensions, we at Meshbak developed an innovative identity under the name “Sanad,” inspired by the strength of support and trust that distinguishes the company in its sector. The new logo boldly and simply expresses the company’s vision. We began by developing a comprehensive identity strategy that reflects the company’s vision and future aspirations while preserving its core values. This strategy laid the foundation for the new visual identity design process, where elements were crafted to express the company’s essence in an innovative and dynamic way. The visual identity was designed to be creative and inclusive of the company’s new activities, seamlessly integrating into various applications and fields. This identity is not just a visual update but a strategic step that strengthens the presence and lays the groundwork for a brighter vision, deeply rooted in the company’s values and close to the aspirations of its clients.
Framework:
- Brand Strategy: Collaborated with key stakeholders to gather insights and shape a clear brand direction that aligns with the company’s goals.
- Brand Name: Created a new brand name reflecting the company’s core values
- Brand Identity design: Created the design concept for the brand’s visual identity, ensuring it reflects the core values and market positioning.
- Print and Digital Applications: ensuring it performs effectively across various channels and touchpoints.
- Brand Guidelines: Compiled all design elements, usage rules, and guidelines into an Identity Guide.
- Company Profile: Developed the company profile according to the new brand.
