Raha
Put Your Mind At Ease
We all seek the most comfortable ways for ourselves and our loved ones, and here comes the role of “Raha” in offering flexible services that provide comfort to users, from housewives and employees to their children, seniors, and event services. To highlight this distinction, there was a need for a creative partnership with Meshbak to enhance Raha’s brand image among its audience and distinguish it from its competitors.
Business Strategy:
At Meshbak, we began by studying and analyzing the current status of Raha’s presence on social media platforms. We then developed a content strategy that aligns with the brand’s identity, direction, and target audience. This involved standardizing the tone of voice and selecting appropriate content types. The creative team also developed a visual direction for the digital designs to unify the communication style and strengthen Raha’s brand image. Additionally, we designed engaging posts across various social media platforms, using vibrant visuals that effectively communicated the brand’s messaging and enhanced its connection with the local audience, setting it apart from competitors.
Framework:
- Building the digital strategy including content pillars & art direction.
- Developing digital content (organic & promoted)
- Marketing consultations & branding support.
Business Strategy:
At Meshbak, we began by studying and analyzing the current status of Raha’s presence on social media platforms. We then developed a content strategy that aligns with the brand’s identity, direction, and target audience. This involved standardizing the tone of voice and selecting appropriate content types. The creative team also developed a visual direction for the digital designs to unify the communication style and strengthen Raha’s brand image. Additionally, we designed engaging posts across various social media platforms, using vibrant visuals that effectively communicated the brand’s messaging and enhanced its connection with the local audience, setting it apart from competitors.
Framework:
- Building the digital strategy including content pillars & art direction.
- Developing digital content (organic & promoted)
- Marketing consultations & branding support.
