LCGPA
Local Content, From us to us
The Local Content and Government Procurement Authority aims to drive national economic growth and enhance government procurement processes through continuous development and oversight, aligning with national strategies and economic goals. As a creative partner, we at Meshbak developed a marketing campaign to raise awareness about local content, highlighting its social and economic impact in line with the ambitious Vision 2030 objectives.
Work Strategy:
The grand campaign was launched to raise awareness and deepen public understanding of local content and its vital role in supporting the national economy. The campaign followed a comprehensive framework structured into key phases:
1- Market Research & Analysis
We conducted in-depth market research to analyze the landscape, identify target audiences, and understand their needs and behaviors. Through interviews and benchmarking studies, we assessed public awareness of the Local Content and Government Procurement Authority. Our findings reinforced the need to educate audiences on the concept of local content, leading to the creation of the communication umbrella “Minna W Fina”—a platform designed to inform and engage the public about local content in Saudi Arabia.
2- Campaign Strategy & Planning
A well-defined strategy was developed, outlining clear objectives, core messages, and distribution plans. The team carefully crafted a communication strategy aligned with the Authority’s goals, selecting the most effective channels to maximize reach and impact.
3- Creative Concept Development
We designed innovative creative directions that align with the Authority’s identity and mission, ensuring that the message was conveyed in an engaging and relatable way. The campaign highlighted how local content intersects with daily life, showcasing its presence in various services and products.
4- Content Production & Execution
A series of compelling motion graphics videos and television ads were produced to illustrate the local content concept creatively. Utilizing advanced techniques and impactful storytelling, we crafted engaging narratives that captured audience interest and encouraged interaction.
5- Promotion Strategy & Execution
We developed and implemented a comprehensive digital promotion plan across various online platforms to ensure maximum audience reach. The most effective digital tools were selected to drive engagement, and dedicated campaign accounts and a website were established to enable precise performance tracking and seamless customer interaction.
6- Media Strategy & Public Relations
A well-structured media strategy was devised to enhance the campaign’s visibility and impact. This included crafting compelling press content, such as articles and press releases, to communicate key messages effectively. Additionally, strategic media appearances were arranged for decision-makers and officials from the Authority, ensuring well-positioned exposure across relevant channels.
7- Campaign Rollout Across Multiple Platforms
The campaign was launched across a diverse range of platforms, including:
- Outdoor advertising: Billboards in three major cities, shopping malls, and key locations.
- Traditional media: Television and radio broadcasts to reach a broad demographic.
- Digital channels: Social media platforms and online publications to maximize engagement.
8- Performance Analysis & Impact Measurement
Following the campaign, detailed reports were generated to analyze performance and assess impact. This data-driven approach provided valuable insights into the campaign’s success and identified opportunities for future enhancements.
By implementing strategic planning, high-quality creative content, and a multi-channel distribution approach, the campaign successfully increased awareness of local content’s role in economic development. The initiative positioned the Local Content and Government Procurement Authority as a leading force in fostering sustainable growth in Saudi Arabia.
Framework:
- Conducting both qualitative and quantitative research.
- Developing the campaign strategy and defining clear objectives.
- Creating the creative direction and visuals for the campaign.
- Producing the campaign’s promotional video.
- Designing motion graphics to support the campaign.
- Crafting a comprehensive media plan for the campaign.
- Creating content and designs that align with the campaign’s message.
- Setting up campaign accounts and activating the digital promotion plan.
- Formulating an integrated media strategy to support the campaign.
- Monitoring progress and preparing performance evaluation reports.
4- Content Production & Execution
A series of compelling motion graphics videos and television ads were produced to illustrate the local content concept creatively. Utilizing advanced techniques and impactful storytelling, we crafted engaging narratives that captured audience interest and encouraged interaction.
5- Promotion Strategy & Execution
We developed and implemented a comprehensive digital promotion plan across various online platforms to ensure maximum audience reach. The most effective digital tools were selected to drive engagement, and dedicated campaign accounts and a website were established to enable precise performance tracking and seamless customer interaction.
6- Media Strategy & Public Relations
A well-structured media strategy was devised to enhance the campaign’s visibility and impact. This included crafting compelling press content, such as articles and press releases, to communicate key messages effectively. Additionally, strategic media appearances were arranged for decision-makers and officials from the Authority, ensuring well-positioned exposure across relevant channels.
7- Campaign Rollout Across Multiple Platforms
The campaign was launched across a diverse range of platforms, including:
- Outdoor advertising: Billboards in three major cities, shopping malls, and key locations.
- Traditional media: Television and radio broadcasts to reach a broad demographic.
- Digital channels: Social media platforms and online publications to maximize engagement.
8- Performance Analysis & Impact Measurement
Following the campaign, detailed reports were generated to analyze performance and assess impact. This data-driven approach provided valuable insights into the campaign’s success and identified opportunities for future enhancements.
By implementing strategic planning, high-quality creative content, and a multi-channel distribution approach, the campaign successfully increased awareness of local content’s role in economic development. The initiative positioned the Local Content and Government Procurement Authority as a leading force in fostering sustainable growth in Saudi Arabia.
Framework:
- Conducting both qualitative and quantitative research.
- Developing the campaign strategy and defining clear objectives.
- Creating the creative direction and visuals for the campaign.
- Producing the campaign’s promotional video.
- Designing motion graphics to support the campaign.
- Crafting a comprehensive media plan for the campaign.
- Creating content and designs that align with the campaign’s message.
- Setting up campaign accounts and activating the digital promotion plan.
- Formulating an integrated media strategy to support the campaign.
- Monitoring progress and preparing performance evaluation reports.
