Innovative and vibrant communities

Believing that leading spaces are those that nurture human passion and enrich personal experiences, the real estate development company Kaden embarked on its mission to create vibrant, integrated communities that keep pace with the future and enhance various aspects of life, from work and health to entertainment. As Meshbak, we partnered with Kaden as a creative partner, developing a comprehensive creative campaign to introduce its values, vision, and mission.

Work strategy:

We began by developing the creative concept for the campaign, which was informed by specialized market research focused on identifying objectives and target audiences. The creative concept included the development of scenes, scripts, video specifications, and production summaries, alongside selecting the right production partner and working closely with them to ensure the success of the project.

In the second phase, we focused on marketing by outlining a communication strategy with stakeholders and the target audience. This included developing key messages and publication plans to prepare the campaign. Next, we entered the creativity phase, where we created campaign designs, the creative content, and built keywords for search campaigns. Finally, we launched the campaign across networks, monitored it with the relevant parties, and provided specialized reports on its progress.

Framework:

• Creative Concept & Messaging: Developing a compelling idea and impactful message.
• Scriptwriting & Scene Design: Building engaging scripts & visuals.
• Technical & Art Direction: Shaping the overall approach to ensure alignment with creative and strategic goals.
• Music & Sound Selection: amplifying emotional connection.
• Photography & Production: Executing high-quality visuals & production to deliver a memorable campaign.