"Tabadul" / Aber System
Facilitated passing
Tabadul launched the Aber system to streamline and manage truck traffic at Saudi Arabia’s land and sea ports, addressing the significant congestion that was hindering imports, exports, and overall trade operations. With a focus on providing innovative, integrated solutions, the Aber system aims to enhance the efficiency of cross-border trucking, ensuring smoother logistics across the country. To support this, a visual identity was carefully developed, capturing the essence of the system’s purpose while highlighting its competitive advantage. This identity reflects Aber’s core vision and goals, reinforcing its role as a key player in the future of Saudi logistics.
Work strategy:
To establish a clear and unified understanding of how the Aber system operates, the Meshbak team began by focusing on communication. An exploratory workshop was conducted with the Tabadul team, allowing both parties to align on the vision and goals of the system. This collaboration laid the foundation for creating a comprehensive brand strategy that would guide the design process. The strategy ensured that the visual identity would accurately reflect Aber’s objectives, incorporating elements that aligned with the system’s vision, and embodying its uniqueness and competitive edge.
Framework:
- Brand Strategy: Collaborated with key stakeholders to gather insights and shape a clear brand direction that aligns with the company’s goals.
- Brand Identity design: Created the design concept for the brand’s visual identity, ensuring it reflects the core values and market positioning.
- Print and Digital Applications: ensuring it performs effectively across various channels and touchpoints.
- Brand Guidelines: Compiled all design elements, usage rules, and guidelines into an Identity Guide.
Work strategy:
To establish a clear and unified understanding of how the Aber system operates, the Meshbak team began by focusing on communication. An exploratory workshop was conducted with the Tabadul team, allowing both parties to align on the vision and goals of the system. This collaboration laid the foundation for creating a comprehensive brand strategy that would guide the design process. The strategy ensured that the visual identity would accurately reflect Aber’s objectives, incorporating elements that aligned with the system’s vision, and embodying its uniqueness and competitive edge.
Framework:
- Brand Strategy: Collaborated with key stakeholders to gather insights and shape a clear brand direction that aligns with the company’s goals.
- Brand Identity design: Created the design concept for the brand’s visual identity, ensuring it reflects the core values and market positioning.
- Print and Digital Applications: ensuring it performs effectively across various channels and touchpoints.
- Brand Guidelines: Compiled all design elements, usage rules, and guidelines into an Identity Guide.
