Each champion has his own field

In life, our roles may differ, but each of us is a champion in our own right, with a unique field of impact. For the National Day campaign with Dallah Hospitals, we celebrated the heroes who rose during the 2020 COVID-19 crisis. This time, we captured their heroism through the eyes of their children, who see them as superheroes—untouchable by any crisis.

The first challenge was to reconnect with the perspective of a child. How could we capture that innocent, awe-filled view? We imagined what a child sees and borrowed their emotional lens.

The second challenge involved creating a complete creative piece, planned and photographed in various locations during the quarantine period. Despite these hurdles, we were able to craft a message that reflects Dallah Hospitals’ values and their critical role during the pandemic.

Work strategy:

The Meshbak team crafted a television commercial that honors the true champions of society, delivering an emotional message that resonates deeply with the community. After collaborating closely with the Dallah Hospitals team, we developed the creative concept and advertising scripts, grounded in the client’s insights. We took charge of supervising the production to ensure the vision was brought to life perfectly. Additionally, we created engaging content and digital designs to complement the campaign and amplify its impact.

Framework:

• Creative Concept & Messaging: Developing a compelling idea and impactful message.
• Scriptwriting & Scene Design: Building engaging scripts & visuals.
• Technical & Art Direction: Shaping the overall approach to ensure alignment with creative and strategic goals.
• Music & Sound Selection: amplifying emotional connection.

Photography & Production: Executing high-quality visuals & production to deliver a memorable campaign.