GCC Standardization Organization
Collaborative GCC Market
The visual identity of the Gulf Cooperation Council Standardization Organization was reimagined to align with its 2025 vision, emphasizing its role as the leading authority for the shared Gulf market and a trusted regional expert in standardization. The challenge was to modernize the existing identity while preserving its core values, ensuring it effectively communicated the organization’s strategic goals. This updated identity now serves as a symbol of progress, reflecting the organization’s commitment to enhancing Gulf services, securing consumers, and improving the quality of life across member nations.
Work strategy:
The process of developing an effective communication strategy began with evaluating the current state of the organization’s identity. Internal workshops were conducted with the GSO team to explore the new direction for the identity, analyze potential opportunities and challenges, and define key stakeholders and their behaviors. This thorough analysis laid the foundation for building a comprehensive identity strategy and positioning the organization effectively, ultimately leading to the development of a refreshed visual identity.
Framework:
- Brand Strategy: Collaborated with key stakeholders to gather insights and shape a clear brand direction that aligns with the company’s goals.
- Brand Identity design: Created the design concept for the brand’s visual identity, ensuring it reflects the core values and market positioning.
- Print and Digital Applications: ensuring it performs effectively across various channels and touchpoints.
- Brand Guidelines: Compiled all design elements, usage rules, and guidelines into an Identity Guide.
- Company Profile: Developed the company profile according to the new brand.
- knowledge transfer: sharing expertise, and empowering them with the tools and insights with internal team.
Work strategy:
The process of developing an effective communication strategy began with evaluating the current state of the organization’s identity. Internal workshops were conducted with the GSO team to explore the new direction for the identity, analyze potential opportunities and challenges, and define key stakeholders and their behaviors. This thorough analysis laid the foundation for building a comprehensive identity strategy and positioning the organization effectively, ultimately leading to the development of a refreshed visual identity.
Framework:
- Brand Strategy: Collaborated with key stakeholders to gather insights and shape a clear brand direction that aligns with the company’s goals.
- Brand Identity design: Created the design concept for the brand’s visual identity, ensuring it reflects the core values and market positioning.
- Print and Digital Applications: ensuring it performs effectively across various channels and touchpoints.
- Brand Guidelines: Compiled all design elements, usage rules, and guidelines into an Identity Guide.
- Company Profile: Developed the company profile according to the new brand.
- knowledge transfer: sharing expertise, and empowering them with the tools and insights with internal team.
