Sigma Paints
20 years of leadership
Sigma began with an inspiring vision and expert hands to become a leading brand in the paint industry, offering a wide range of high-quality products and committing to providing innovative solutions for projects and buildings, regardless of their designs and sizes. Our role at Meshbak was to enhance Sigma’s digital presence across all platforms as a creative partner.
Work Strategy:
Among all the companies with similar activities, we wondered how we could develop a digital presence that would distinguish Sigma. We started by researching and analyzing the current status of Sigma’s social media accounts. Next, we identified similar organizations and competitors to understand Sigma’s positioning within the market. Based on the findings, we developed a monthly content plan to enhance its digital presence and raise awareness in alignment with its goals and vision. We then moved to the activation phase by creating engaging content and creative designs, focusing on content diversity that included informative, enriching, and interactive posts to engage Sigma’s audience and differentiate it from other brands in the same sector. Additionally, we developed interactive content that reflects the lifestyle Sigma creates with its products and its impact on the surrounding environment.
Framework:
- Developing a simplified brand identity guide.
- Creating digital content and designs.
- Proposing and developing interactive digital content.
- Innovating paint names for 2024 and 2025.
Work Strategy:
Among all the companies with similar activities, we wondered how we could develop a digital presence that would distinguish Sigma. We started by researching and analyzing the current status of Sigma’s social media accounts. Next, we identified similar organizations and competitors to understand Sigma’s positioning within the market. Based on the findings, we developed a monthly content plan to enhance its digital presence and raise awareness in alignment with its goals and vision. We then moved to the activation phase by creating engaging content and creative designs, focusing on content diversity that included informative, enriching, and interactive posts to engage Sigma’s audience and differentiate it from other brands in the same sector. Additionally, we developed interactive content that reflects the lifestyle Sigma creates with its products and its impact on the surrounding environment.
Framework:
- Developing a simplified brand identity guide.
- Creating digital content and designs.
- Proposing and developing interactive digital content.
- Innovating paint names for 2024 and 2025.
