Lomar
Redefining Elegance
Lomar, a specialist in Saudi men’s fashion, focuses on reinventing elegance with designs that blend Saudi heritage with contemporary fashion, making the Saudi attire a perfect choice for all occasions and tastes. As their creative partner, we played a key role in highlighting Lomar’s uniqueness in the men’s fashion sector and enhancing its brand image as a leading brand in the industry.
Strategy:
At Meshbak, we began by analyzing Lomar’s current situation on social media platforms and the brand’s perception among its audience. This involved research, analysis, and comparison with its competitors. Following this, we developed a comprehensive digital presence strategy, including the development of brand personality, tone of voice, and communication messages that align with the brand’s new direction. This strategy aimed to strengthen Lomar’s positioning among its competitors and its audience. It also included proposals for handling challenges and crisis resolution. The strategy served as a standard reference for unifying all forms of digital communication. Subsequently, our team moved on to develop the art direction, followed by the creation of digital content and its associated designs.
Framework:
- Digital Presence Strategy.
- Art Direction Development every 3 months.
- Content and Designs Development for Digital platforms.
Strategy:
At Meshbak, we began by analyzing Lomar’s current situation on social media platforms and the brand’s perception among its audience. This involved research, analysis, and comparison with its competitors. Following this, we developed a comprehensive digital presence strategy, including the development of brand personality, tone of voice, and communication messages that align with the brand’s new direction. This strategy aimed to strengthen Lomar’s positioning among its competitors and its audience. It also included proposals for handling challenges and crisis resolution. The strategy served as a standard reference for unifying all forms of digital communication. Subsequently, our team moved on to develop the art direction, followed by the creation of digital content and its associated designs.
Framework:
- Digital Presence Strategy.
- Art Direction Development every 3 months.
- Content and Designs Development for Digital platforms.
